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Glossary

Glossary

Key terms used in the Voxvaani platform.

ℹ️ Brand Naming Note

Throughout Voxvaani documentation and dashboard, the carrier routing connection for voice calls is referred to as the “Indian Route”. This is the only name you will see in the UI, configuration forms, and logs.

Most Common Terms

TermShort Definition
CampaignAn automated outreach effort that sends voice calls, WhatsApp messages, or emails to a targeted contact list
BalanceThe amount of resources (voice minutes, WhatsApp messages, email credits, leads, or money) available in your account
IVR (Interactive Voice Response)An automated phone system that interacts with callers through voice prompts and keypad input
WABA (WhatsApp Business Account)A Meta entity that manages your WhatsApp Business messaging, phone numbers, and templates
PlanA subscription tier that defines monthly resource allocations for voice minutes, WhatsApp messages, email credits, and CRM leads
Voice MinuteA unit of voice call time measured in minutes, consumable by voice campaigns
SIP (Session Initiation Protocol)A protocol used for initiating voice calls over IP networks, configured in Organization Settings
Template (WhatsApp)A pre-approved message format required for proactive outbound WhatsApp messaging
RazorpayThe payment gateway integrated with Voxvaani for processing plan subscriptions, resource packs, and wallet top-ups
Indian RouteThe carrier routing connection used for voice calls throughout the platform

Platform & Account

Admin A user role with full access to all platform features, including user management, balance management, and platform settings.

API Key A unique token used to authenticate requests to the Voxvaani REST API. Keys support granular permission scopes such as balance:read, whatsapp:send, whatsapp:send-template, whatsapp:bulk-send, and email:send. API keys are generated in Settings > API Keys  and must be kept confidential.

Client A user role with access to communication features but limited administrative capabilities.

OAuth An open standard for access delegation, used by Voxvaani to securely connect to third-party services. Meta OAuth is the primary example: it allows Voxvaani to send WhatsApp messages on your behalf without accessing your Meta password.

Rate Limiting A control mechanism that restricts how many API requests a client can make within a given time window. Currently, Voxvaani does not enforce hard rate limits, but excessive usage may trigger platform stability safeguards.

Webhook An HTTPS callback URL that Voxvaani sends real-time event notifications to. Used to receive delivery status updates for WhatsApp messages, low balance alerts, and other platform events. Webhook payloads are signed with HMAC-SHA256 for authenticity verification.


Billing & Resources

Balance The amount of resources (voice minutes, WhatsApp messages, email credits, leads, or money) available in your account.

Email Credit A unit consumable for sending emails through the platform. One email credit is consumed per email sent, regardless of recipient count or content type.

Plan A subscription tier that defines monthly resource allocations for voice minutes, WhatsApp messages, email credits, and CRM leads.

Razorpay The payment gateway integrated with Voxvaani for processing plan subscriptions, resource pack purchases, and wallet top-ups. Supports credit/debit cards, UPI, net banking, and Indian payment methods.

Resource Pack A one-time purchase of additional resources (voice minutes, WhatsApp messages, email credits, or leads). Resource packs do not expire and remain available until consumed.

Voice Minute A unit of voice call time measured in minutes, consumable by voice campaigns.

Wallet A page showing your monetary balance and resource balances.


Voice & Calling

Audio Library A repository for uploading and managing audio files used in voice campaigns and IVR flows.

Call Forwarding A feature that redirects incoming calls from one phone number to another. Can be configured for business hours routing, after-hours redirect, or failover scenarios when a primary destination is unreachable.

Call Logs Historical records of all voice calls made through the platform, including status, duration, and outcome.

DND (Do Not Disturb) A regulatory requirement in India that prohibits promotional voice calls to numbers registered on the NCPR (National Customer Preference Register). Voxvaani campaigns respect DND hours (9 AM to 9 PM) and should filter against DND lists.

DTMF (Dual-Tone Multi-Frequency) Touch-tone signals generated when a caller presses keys on their phone keypad. Used in IVR flows for menu navigation, PIN entry, and information collection. Voxvaani IVR gather nodes capture DTMF input with configurable timeout and max digit settings.

IVR (Interactive Voice Response) An automated phone system that interacts with callers through voice prompts and keypad input.

IVR Flow Builder A visual tool for creating interactive voice response flows using drag-and-drop nodes.

Phone Number Inventory The collection of phone numbers available for purchase or already assigned to your account.

Provider A third-party telecommunication service that Voxvaani connects to for call routing. Configured via SIP credentials in Organization Settings. Providers handle the actual call delivery infrastructure while Voxvaani manages campaign logic, analytics, and billing.

SIP (Session Initiation Protocol) A protocol used for initiating voice calls over IP networks. Configured in Organization Settings.

SIP URI A Uniform Resource Identifier that identifies a communication resource in SIP networks. Format: sip:username@host:port. Used when configuring custom SIP endpoints for call routing.

TTS (Text-to-Speech) Technology that converts written text into spoken audio using AI voices.

VoxiXML An XML-based scripting language for defining advanced voice call flow logic.

XML Script A VoxiXML script that defines the complete call flow for outbound voice campaigns using structured XML markup.


WhatsApp & Messaging

Bulk Messaging An alternative WhatsApp sending method for high-volume communication outside the standard template-based API.

Meta OAuth The authentication flow that connects your Meta Business Manager to Voxvaani for WhatsApp messaging.

Template (WhatsApp) A pre-approved message format required for proactive outbound WhatsApp messaging.

Template Sync The process that retrieves WhatsApp message templates from Meta’s servers and updates their status in Voxvaani. Template sync can be triggered manually from the Templates page or happens automatically on a periodic schedule. Templates must be in Approved status before they can be used in campaigns.

WABA (WhatsApp Business Account) A Meta entity that manages your WhatsApp Business messaging, phone numbers, and templates.

WhatsApp Inbox A unified view of all incoming WhatsApp conversations.


Campaigns & Contacts

Campaign An automated outreach effort that sends voice calls, WhatsApp messages, or emails to a targeted contact list.

Campaign Schedule A time window configuration that specifies when a campaign should run. Includes start date, end date, and daily active hours. Campaigns respect the schedule to comply with business hours and DND regulations.

Contact An individual’s entry in your database containing name, phone number, email, and tags.

Contact Segment A filtered subset of contacts defined by tag combinations, campaign history, or custom attributes. Segments enable targeted campaign delivery to specific audience groups rather than entire contact lists.

Email Campaign A bulk email sent to a targeted list of contacts.

Truecaller An integration that enriches contact data with additional information.


Technical & API

AI Agent An AI-powered voice agent that can handle natural conversations with callers, understand context, and generate responses using OpenAI or Gemini models.

Automation Rule A configurable trigger-action rule that automates responses, routing, or actions. Examples include keyword-based auto-replies in WhatsApp, time-based message routing, and AI agent handoff rules. Automation rules reduce manual workload by handling repetitive tasks automatically.

Chatbot An AI-powered system that handles incoming text messages, creates support tickets, and captures leads.

Retry Logic The automatic mechanism that reattempts failed operations (such as message delivery or API calls) after a delay. Voxvaani applies retry logic with exponential backoff for transient failures like temporary provider outages or network errors.

SMTP (Simple Mail Transfer Protocol) A protocol for sending email. Configured in Organization Settings.