Plans
Choose a subscription plan that fits your team’s communication volume. Plans determine your monthly resource allocation.
How Plans Work
Every plan follows the same subscription model:
- Billing cycle — Your plan activates for 30 days from the date you activate it using your wallet balance. Each activation gives you a fresh allocation of voice minutes, WhatsApp messages, email credits, and CRM leads.
- Resource allocation — Activating a plan overwrites your existing resource balances with the plan’s full allocation. Unused resources do not roll over — they are replaced when you activate a new plan.
- Add-on packs — If you run low mid-cycle, Resource Packs let you top up individual resources without activating a new plan. Packs do not expire and carry across cycles.
- Plan activation — Plans are activated one-time using your wallet balance. Auto-renewal is available when subscribing through the Razorpay subscription path.
ℹ️ Plan Activation
Activating a plan deducts the full plan price from your wallet balance and grants full resource allocations immediately. There is no partial charge or proration — you pay the full price and receive the full resources regardless of when in the month you activate.
Plan Comparison
Resource Allocation by Tier
| Resource | Starter | Professional | Business | Enterprise |
|---|---|---|---|---|
| Voice Minutes | 250 | 1,000 | 5,000 | Unlimited |
| WhatsApp Messages | 1,000 | 3,000 | 10,000 | Unlimited |
| Email Credits | 1,000 | 20,000 | 50,000 | Unlimited |
| CRM Leads | 100 | 2,500 | 15,000 | Unlimited |
| Pricing (INR/mo) | 999 | 2,499 | 8,999 | Custom |
| Pricing (USD/mo) | $15 | $30 | $100 | Custom |
Choosing the Right Plan
| Your Usage Pattern | Recommended Plan |
|---|---|
| Testing the platform, fewer than 500 total messages/calls per month | Starter |
| Single-channel usage (e.g., WhatsApp only), small team of 1-3, basic automation needs | Professional |
| Multi-channel campaigns, 5-10 team members, active AI agent and automation usage | Business |
| High volume (10,000+ messages/calls), multiple departments, custom integrations, dedicated support | Enterprise |
Enterprise Plans
Organizations with high-volume or specialized needs can request a custom Enterprise plan. Enterprise includes:
- Custom resource allocations tailored to your channel mix
- Volume-based pricing discounts
- Dedicated account manager
- Priority support SLA with guaranteed response times
- Custom integrations and onboarding assistance
- Flexible billing terms (quarterly or annual)
- Dedicated hosting options
Contact support with your estimated monthly volumes and channel requirements to request a custom plan proposal.
Tips
- Review your usage patterns before upgrading — analyze the last 2-3 months of transaction history to identify which resources you consistently run low on.
- Consider adding Resource Packs for temporary capacity increases instead of a permanent plan upgrade.
- Set a calendar reminder before your plan expires to evaluate whether your current plan still meets your needs.
- If you find yourself buying the same resource pack every month, upgrading your plan is usually cheaper than the pack cost accumulated over multiple cycles.